How to Send Better Back-in-Stock Notifications

One honest email to people who asked

A good restock notification is short, factual, and sent only to people who consented to exactly that message. Say the product is back, name the variant, link to the product page, and be honest that availability is not guaranteed to last - without inventing countdowns or false scarcity. Deliverability and trust both depend on restraint: one notification per restock, an unsubscribe link that works in one click, and suppression lists that are never overridden. Log every delivery attempt so a retry never becomes a duplicate, and review failures instead of resending blindly.

Shelfetti provides waitlist demand signals and consent-based notifications. Signups are expressions of interest, not guaranteed sales.